Sunday, December 21, 2008

Borders on the art of persuasion

Max Borders has an ongoing series of posts on the art of persuasion at Next Right:

No. 1: Emotional Wedges

No. 2: Metaphors & Models

No. 3: Value Typology

No. 4: Image, Symbol, & Icon

No. 5: visual Data are Powerful & Ambiguous

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