Tuesday, July 8, 2008

Getting there...

From Mountainrunner:

Understanding the value of shaping and managing perceptions is critical today just as it was critical throughout history.  The difference is today fewer people are needed to mobilize for strategic effects, arguably making the precision and result of influence activities that much more important.  We can’t afford to ignore this or get it wrong, but then we don’t have to get it absolutely right on the first cut.  We must move ahead and realize that everyone is a strategic corporal and everything we do has information effects, some more than others.

Yes and so now that we recognize that, how to we organize, train, and implement a persuasion/influence strategy based on this?

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