Friday, July 11, 2008

Common Sense

How the game is played:

Mr. Obama's true audacity (and accomplishment) thus far has been to rebrand liberal goals on health care and economic security as "common sense" reforms behind which all Americans can unite.

That is the key. You need to brand your ideas as "common sense" so that they just become normal beliefs that normal people hold and thus your ideas achieve hegemony. Gramsci would be proud.

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